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It's about the people who caught me in the stands. Leap officially jumped into store shelves this January. While Leap Premium Vodka is Schulz’ first foray into distilling, he connected with Butler through Greenway and his brother, Jeff, who owns Gray Duck Vodka in Minnesota. I said, ‘Listen, if I could name it and be part owner, I'm down.’” “This would be great to put in my portfolio. “But I've never marketed to people who tailgate.”īut Butler, who is already a spokesman for several brands and charities, says he wanted a real piece of the action in this venture.
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“I always did family type stuff,” says Butler, who still lives in Milwaukee and remains very active in the community. He was looking for a new business opportunity, but also one that was performing well during the uncertain economy, and after talking to his friend, former Vikings linebacker Chad Greenway, he settled on an idea: Butler would start a vodka brand.Įven though Butler himself doesn’t drink, he knows Packers fans do, so along with Steve Schulz, the pair created Leap Premium Vodka, named after the former safety’s Lambeau Leap, which first entered Green Bay lore back in 1993. Like everyone else, Packers legend LeRoy Butler had some time on his hands during the pandemic. To celebrate LeRoy Butler's induction into the NFL Hall of Fame, we're re-running this piece from Oct.